Why is promotion an important part of the marketing mix?

Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of manufacturing, promoting and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the customers.

Hereof, what is promotion in the marketing mix?

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

What is promotion in the 4 Ps?

The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place.

What are the 5 elements of promotion?

A promotional mix is an allocation of resources among five primary elements:

  • Advertising.
  • Public relations or publicity.
  • Sales promotion.
  • Direct marketing.
  • Personal selling.

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