What does convergence mean in business?

In general, convergence is a coming together of two or more distinct entities or phenomena. Technological convergence is increasingly prevalent in the information technology world; in this context, the term refers to the combination of two or more different technologies in a single device.

Regarding this, is a smartphone an example of convergence?

For example, rather than carrying separate devices – like a cell phone, camera and digital organizer – each technology converges on a single device, or smartphone. Another good example is surfing the Internet on a high-definition TV (HDTV).

What does convergence mean in marketing?

marketing convergence. the orchestration of information technology, marketing and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use.

What is convergence in communication?

Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products and services that have emerged in the digital media

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