Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
In respect to this, what is the meaning of premium offer?
A technique in which two or more products are sold in one piece, as a bundle. Generally, a premium offer is used to increase sales of a product.
What is a premium in finance?
Premium financing is the lending of funds to a person or company to cover the cost of an insurance premium. The premium finance company then pays the insurance premium and bills the individual or company, usually in monthly installments, for the cost of the loan.
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