Email Marketing Practices a New insight
Audience whom you talk to
Nothing and nobody is more important than your company audience. You should have to know whether who you are sending emails to and how do they prefer to be received to. Now a days, it’s very important to personalize every messages you send—the days of the past “batch and blast” method are over already.
Build Your Own Email List
It’s really tempting to buy an email list of email addresses. You figure out that more emails must mean more URL clicks and email opens—it’s a hard numbers game, right? Wrong. Sending unsolicited and unexpected emails to unknown recipients who have not really opted in (or might have never heard of you) is the fastest and quickest way to get onto domain and ISP blacklists and doomed to the spam/junk folder. You must make sure you’re building your real subscriber email lists the right way.
Look for good opportunities to promote your website/blog sign-up on your business website, blog or landing pages, “thank you” pages or any pages (after your users have filled out a simple form), and at offline live events. Just you make sure that you communicate really what they are signing up and giving their emails for when they submit their email communication address.
Call to action
In fact, Your call to action and persuasive line are the most important pieces of email content in your marketing. Apart from getting your subscribers to open and click your email (via a good compelling subject title line), your next goal must be to get your subscribers to click and buy. Delivering an actionable, inspiring CTA is your biggest email content opportunity. Be sure to write a compelling email with persuasive sales copy.